<div class="arrow bounce"></div>

In this tutorial we're going to learn how you can create an animated bouncing arrow by using CSS, like the example above. You'll see this type of animation on sites that use full page slides to showcase parts of the site and use this bouncing arrow effect to show the visitor they can click here to quickly move to the next slide. View the demo to see this on full page slides. First we add the HTML element to the page, this can be just a div with the classes of arrow and bounce.

<div class="arrow bounce"></div>

Next we need to add the arrow down image which we can do by using the below base64 image in CSS.

background-image: url(data:image/svg+xml;base64,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);

With look of the arrow on the page we need to make sure the div is centered which we can do by using position: relative; with left: 50%;

.arrow
{
  cursor: pointer;
  position: relative;
  bottom: -2rem;
  left: 50%;
  margin-left:-20px;
  width: 40px;
  height: 40px;

  /**
   * Dark Arrow Down
   */
  background-image: url(data:image/svg+xml;base64,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);
  background-size: contain;
}

The animation we want to use in a bounce effect which uses CSS animation the loop of the animation will take 2 seconds to loop and will continue for infinite.

.bounce {
  animation: bounce 2s infinite;
}

The bounce animation works by using the CSS property transform with value translateY, first it starts of at 0 then we move it up to -30px and back to 0.

@keyframes bounce {
  0%, 20%, 50%, 80%, 100% {
    transform: translateY(0);
  }
  40% {
    transform: translateY(-30px);
  }
  60% {
    transform: translateY(-15px);
  }
}

View the demo page to see how you can use this in your projects.

<div class="page-slide blue">
    <div class="container">
        <h1>Slide 1</h1>
        <div class="arrow bounce"></div>
    </div>
</div>

#Add Next Slide Click Event

To go to the next slide we need to add a click event to the arrow, from the arrow we need to find the parent slide div. In the example finding the slide div is easy we just need to grab the parent element. From the slide div we need to navigate to the next slide and scroll to this position. Below is the jQuery code you can use to do this functionality.

$('.arrow').on('click', function(){
    var target = $(this).parent().parent().next();
    $('html, body').stop().animate({
        'scrollTop': target.offset().top
    }, 900, 'swing');
});