How To Get Breadcrumbs In Search Results
If you are ranking well in the search engines but still aren't seeing the amount of traffic you should be from the search results then you need to think about improving your click through rate. There are a few things you can do to improve your click through rate traditionally you can improve your title tags or provide a better meta description.
Recently Google have released a couple of features that will also help with your click through rate. You can now place your Google plus profile picture in the search results by linking your content to your Google plus account with Google authorship.
By changing your HTML you can also add a feature called rich snippets and place schema.org in your HTML, this is allow you to place more information in your search results. Schema.org allows you to define the information on the page there are many different types such as:
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