Add New Menu Items To WordPress Admin
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If you are a plugin or theme developer then you will get to the stage where you need to add a link to your plugin or theme settings page in your Wordpress admin area. The settings page will allow you your user to customise the plugin or theme in anyway they want. There are different ways you can add links to your plugin or theme settings page. Some people like to put links to the theme settings under the appearance tab, some people prefer to create a brand new menu item in the Wordpress admin area just for your theme. If you are creating a theme I think it's better to add your link to your theme settings page under your appearance tag. This is because a theme is used for the appearance of your site and all the settings should be under the appearance tab.